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Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

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World Book Day

Build Back Better:
The Best Leadership
Books of 2021

 
April 
23rd
, 2021
9:00am
 – 
1:30pm
 ET

The State of the Story 2021

WATCH ON-DEMAND
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We are a community of

Storymakers & Storytellers

The State of the Story 2021: What's Working NOW is a series of interactive online events, where we connect leading marketers, top tech platforms, and world-class creatives from our community.


This year, Magnet Media continues the tradition of celebrating World Book Day by bringing together our community on LinkedIn Live to hear from some of the most influential authors in business and marketing for the conversation about the storytelling narratives in business.


Join us for a dynamic day of live programming covering our learnings from how creativity, collaboration, hiring, connection, and leadership have changed, and what we want to take with us and bring into the future to continue positive growth.

Magnet Media is a global brand studio that uses storytelling and data to drive measurable business results. Our team is made up of world-class strategists and creative thinkers who use our THINK / MAKE / REACH process to develop a marketing strategy, world-class content, and go-to-market distribution strategies for our clients. Much of our work starts with video storytelling and is distributed across all platforms—appearing in the top media outlets, shared by influential community members, and rising to the top of the search rankings. Recently we've produced award-winning campaigns for clients like Google, Adobe, Chase, Goldman Sachs, Airbnb, IBM, CitiGroup, Carbon, The TED Talks, Politico, Blackrock, TIAA, YouTube, MIT Tech Press, and more.

Speakers & Agenda

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9:00am - 9:30am EST

Susan McPherson in conversation with Ellen McGirt

————

Susan McPherson, CEO and founder of McPherson Strategies
Ellen McGirt, Senior Editor at Fortune

The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

9:30am - 10:00am EST

Daniel Chait & Jon Stross

————

Daniel Chait, CEO and co-founder of Greenhouse
Jon Stross, president and co-founder of Greenhouse

Talent Makers: How The Best Organizations Win Through Structured and Inclusive Hiring

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

10:00am - 10:30am EST

Rohit Bhargava

————

Rohit Bhargava, Founder and Chief Trend Curator of Non-Obvious Company

Non-Obvious Megatrends

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

12:00pm - 12:30pm EST

Rebecca Minkoff in conversation with Dee Poku

————

Rebecca Minkoff, founder of Rebecca Minkoff
Dee Poku, founder of The WIE Suite

Fearless: The New Rules for Unlocking Creativity, Courage, and Success

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

12:30pm - 1:00pm EST

Denise Woods

————

Denise Woods, acclaimed Hollywood Voice Coach

The Power of Voice:
A Guide to Making Yourself Heard

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

1:30am - 2:00pm EST

Fred Dust

————

Fred Dust, founder of Making Conversations

Making Conversation: Seven Essential Elements of Meaningful Communication

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

3:30pm - 4:00pm EST

Steve Madden

————

Steve Madden, founder and fmr. CEO of Steve Madden

The Cobbler

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

AUTHORS & MODERATORS

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AUTHOR


susan mcpherson

———

The Lost Art of Connecting

CEO & FOUNDER

MCPHERSON STRATEGIES

AUTHOR


Daniel Chait

———

Talent Makers

CEO & CO-FOUNDER

GREENHOUSE

AUTHOR


Rebecca Minkoff

———

Fearless

FOUNDER

REBECCA MINKOFF

AUTHOR


Steve Madden

———

The Cobbler

founder & fmr. ceo

steve madden

AUTHOR


Jon Stross

———

Talent Makers

PRESIDENT & CO-FOUNDER

GREENHOUSE

AUTHOR


Denise Woods

———

The Power of Voice

voice coach

AUTHOR


Fred Dust

———

Making Conversation

founder

making conversations

AUTHOR


Rohit Bhargava

———

Non-Obvious Megatrends

founder

Non-Obvious Company

MODERATOR


DEE POKU

———

FOUNDER OF THE WIE SUITE

founder

THE WIE SUITE

Moderator


Ellen McGirt

———

SENIOR EDITOR OF FORTUNE

SENIOR EDITOR

FORTUNE

Moderator


Sherry Turkle

———

AUTHOR OF THE EMPATHY DIARIES

Designer - Redshoe

Moderator


Shannon Welch

———

Executive Editor at HarperOne BOOKS

Designer - Redshoe

Moderator


MEGAN CUNNINGHAM

———

CEO/FOUNDER
OF MAGNET MEDIA

Designer - Redshoe

Moderator


JODI LIPPER

———

6x New york times bestselling collaborative writer

Designer - Redshoe

Moderator


Netta DOBBINS

———

CEO/FOUNDER of MIMCONNECT

Designer - Redshoe

AGENDA

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Magnet Media is a global brand studio that uses storytelling and data to drive measurable business results. Our team is made up of world-class strategists and creative thinkers who use our THINK / MAKE / REACH process to develop a marketing strategy, world-class content, and go-to-market distribution strategies for our clients. Much of our work starts with video storytelling and is distributed across all platforms—appearing in the top media outlets, shared by influential community members, and rising to the top of the search rankings. Recently we've produced award-winning campaigns for clients like Google, Adobe, Chase, Goldman Sachs, Airbnb, IBM, CitiGroup, Carbon, The TED Talks, Politico, Blackrock, TIAA, YouTube, MIT Tech Press, and more.

9:00 AM - 9:30 AM ET

Susan McPherson on how we build and restore meaning in our business relationships in The Lost Art of Connecting

Conversation led by Ellen McGirt

9:30 AM - 10:00 AM ET

Daniel Chait & Jon Stross on how the best organizations win through structured and inclusive hiring in Talent Makers

  Conversation led by Netta Dobbins

10:00 AM - 10:30 PM ET

Rohit Bhargava on how to see what others miss in Non-Obvious Megatrends

 Conversation led by Megan Cunningham

11:30 AM - 12:00 PM ET

Steve Madden on how he disrupted an industry, fell from grace, and came back stronger in The Cobbler

  Conversation led by Jodi Lipper

12:00 PM - 12:30 PM ET

Rebecca Minkoff on what it means to show up, remain hungry, break unspoken rules, and be Fearless

Conversation led by Dee Poku

12:30 PM - 1:00 PM ET 

Denise Woods on how her life work with business icons and Hollywood legends can help us all speak authentically in The Power of Voice

Conversation led by Shannon Welch

1:00 PM - 1:30 PM ET

Fred Dust on the art of constructive exchange to move us forward in Making Conversation

 Conversation led by Sherry Turkle

BOOKS

PURCHASE THE AUTHORS' BOOKS

Book Store #1

Link

Book Store #2

Link

Book Store #3

Link

Book Store #4

Link

Book Store #5

Link

Book Store #6

Link

Image Grid Block #3

JUDITH

CURR

 

PRESIDENT & PUBLISHER


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ADRIANNE C.

SMITH

 

FOUNder


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Janna
Erickson

 

Director of events


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Clear your calendar - It's going down! Splash Blocks kicks off on March 16th, and you're invited to take part in the festivities.

Kay HSU

Global Director of Creative


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Bette Ann Schlossberg

Director of Influencer Marketing


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DavID Roter

VP, Global Agency & Brand Partnerships


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Michele Thornton Ghee

EVP of Business Development


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Laura Mignott

CEO, DFLASH


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Text Block #1

Please be sure to register early to save your spot, as we have LIMITED ATTENDANCE in order to personalize the experience.

Magnet Media is a global brand studio that uses storytelling and data to drive measurable business results. Our team is made up of world-class strategists and creative thinkers who use our THINK / MAKE / REACH process to develop a marketing strategy, world-class content, and go-to-market distribution strategies for our clients. Much of our work starts with video storytelling and is distributed across all platforms—appearing in the top media outlets, shared by influential community members, and rising to the top of the search rankings. Recently we've produced award-winning campaigns for clients like Google, Adobe, Chase, Goldman Sachs, Airbnb, IBM, CitiGroup, Carbon, The TED Talks, Politico, Blackrock, TIAA, YouTube, MIT Tech Press, and more.

Text Block #4

Magnet Media is a global brand studio that uses storytelling and data to drive measurable business results. Our team is made up of world-class strategists and creative thinkers who use our THINK / MAKE / REACH process to develop a marketing strategy, world-class content, and go-to-market distribution strategies for our clients. Much of our work starts with video storytelling and is distributed across all platforms—appearing in the top media outlets, shared by influential community members, and rising to the top of the search rankings. Recently we've produced award-winning campaigns for clients like Google, Adobe, Chase, Goldman Sachs, Airbnb, IBM, CitiGroup, Carbon, The TED Talks, Politico, Blackrock, TIAA, YouTube, MIT Tech Press, and more.

RSVP
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Magnet Media is a global brand studio that uses storytelling and data to drive measurable business results. Our team is made up of world-class strategists and creative thinkers who use our THINK / MAKE / REACH process to develop a marketing strategy, world-class content, and go-to-market distribution strategies for our clients. Much of our work starts with video storytelling and is distributed across all platforms—appearing in the top media outlets, shared by influential community members, and rising to the top of the search rankings. Recently we've produced award-winning campaigns for clients like Google, Adobe, Chase, Goldman Sachs, Airbnb, IBM, CitiGroup, Carbon, The TED Talks, Politico, Blackrock, TIAA, YouTube, MIT Tech Press, and more.


Over the course of the interactive webinar, we'll share invaluable information, including:


Chapter 01

Podcasting Today:

Facts & Overview


  • Podcasting Landscape
  • Audience Behavior
  • Audience Demographic
  • Distribution

Chapter 02

Podcasting Workflow:

Setting a Foundation and How to Start 


  • Stages for Creating a Podcast

Chapter 03

Creative Discovery


  • Identifying Business Objective
  • Identifying & Developing Editorial Mission
  • Show-bible Development
  • Developing Tone & Style
  • Format Development

Chapter 04

Pre-production


  • Guest and Host Selection
  • Logistics
  • Team & Equipment

Chapter 05

Production


  • Recording Recommendations

Chapter 06

Post-production

& Promotion


  • Editing Process
  • Creating Multiple Assets & Getting the Most Value from your Podcast
  • Organic vs. Paid Promotion
  • Content Hub Development


 

A sneak peek inside The State of the Story Report...

Starting your own business and picking the right niche in no time

Magnet Media is a global brand studio that uses storytelling and data to drive measurable business results. Our team is made up of world-class strategists and creative thinkers who use our THINK / MAKE / REACH process to develop a marketing strategy, world-class content, and go-to-market distribution strategies for our clients. Much of our work starts with video storytelling and is distributed across all platforms—appearing in the top media outlets, shared by influential community members, and rising to the top of the search rankings. Recently we've produced award-winning campaigns for clients like Google, Adobe, Chase, Goldman Sachs, Airbnb, IBM, CitiGroup, Carbon, The TED Talks, Politico, Blackrock, TIAA, YouTube, MIT Tech Press, and more.


Watch ON-DEMAND

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About Magnet Media

Starting your own business and picking the right niche in no time

Magnet Media is a global brand studio that uses storytelling and data to drive measurable business results. Our team is made up of world-class strategists and creative thinkers who use our THINK / MAKE / REACH process to develop a marketing strategy, world-class content, and go-to-market distribution strategies for our clients. Much of our work starts with video storytelling and is distributed across all platforms—appearing in the top media outlets, shared by influential community members, and rising to the top of the search rankings. Recently we've produced award-winning campaigns for clients like Google, Adobe, Chase, Goldman Sachs, Airbnb, IBM, CitiGroup, Carbon, The TED Talks, Politico, Blackrock, TIAA, YouTube, MIT Tech Press, and more.

Sponsor Block #12


 

Thank you to our contributors!

 

The State of the Story incorporates original interviews with CMO’s, CEO’s and key colleagues at:

Text Block #1

Starting your own business and picking the right niche in no time

Magnet Media is a global brand studio that uses storytelling and data to drive measurable business results. Our team is made up of world-class strategists and creative thinkers who use our THINK / MAKE / REACH process to develop a marketing strategy, world-class content, and go-to-market distribution strategies for our clients. Much of our work starts with video storytelling and is distributed across all platforms—appearing in the top media outlets, shared by influential community members, and rising to the top of the search rankings. Recently we've produced award-winning campaigns for clients like Google, Adobe, Chase, Goldman Sachs, Airbnb, IBM, CitiGroup, Carbon, The TED Talks, Politico, Blackrock, TIAA, YouTube, MIT Tech Press, and more.


RSVP

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2020 Events

Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. 


March

Producing Podcasts and Building Your Audience


April

Brand Ambassadors: Co-Creating with Influencers and Celebrities


May

Mission-Driven: Making Memorable Stories and Creating Community


June

Modern Growth Hacking: Unicorn Startup Stories


September

Meaningful Marketing with GenZ and Millennials


October

The State of the Story Summit 2020


November

Personalized Stories: AI and Machine Learning


December

Thought Leadership & Building Authentic Fans

The State of the Story 2020

Can’t join us this month? Download the executive summary from The State of the Story 2020 TRENDS REPORT. This is where leaders from the fastest moving brands come together to gain an edge, and hear what we’re seeing in the market.

Magnet Media is a global brand studio that uses storytelling and data to drive measurable business results. Our team is made up of world-class strategists and creative thinkers who use our THINK / MAKE / REACH process to develop a marketing strategy, world-class content, and go-to-market distribution strategies for our clients. Much of our work starts with video storytelling and is distributed across all platforms—appearing in the top media outlets, shared by influential community members, and rising to the top of the search rankings. Recently we've produced award-winning campaigns for clients like Google, Adobe, Chase, Goldman Sachs, Airbnb, IBM, CitiGroup, Carbon, The TED Talks, Politico, Blackrock, TIAA, YouTube, MIT Tech Press, and more.

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